F+D=A has completed the interior design for four of the new concept Palmers sites, each including Botannix cafés:
Palmers Albany, North Auckland
Palmers Horsham Downs, Hamilton
Palmers Westgate, West Auckland
Palmers Petone, Wellington
The project brief was to transform the traditional model of a garden centre into a new generation 21st century lifestyle precinct; maintaining the sense and relaxed essence of a Garden Centre model, while adding many more product lines. The provision of a successful food offer was determined as critical to extend the duration of a customer visit, and therefore the customer spend, and encouraging female visitation.
The first store won two national awards; ‘Best in Class’ and ‘Best in Division’ and was one of four finalists for the ‘overall price at the Red Award, National New Zealand Retail Design Awards, 2013.
Whilst the concept has been the same each site has required individual consideration in terms of orientation to sun, wind, and customer flow. The first three were new builds and Petone was a major renovation of an existing structure.