The Lofts at Lady Rose - Tauranga

'The Lofts' represented the first stage of a major 'brown fields' development site covering the majority of a full city block in downtown Tauranga. The Lofts occupies a highly visible 400m² site on the corner of The Strand and Harrington Street, and to F+D=A, it was an opportunity to create an exclamation mark at the end of the well-known Strand hospitality strip.

The design solution was to create a bold statement with 1200m² over three levels incorporating a finely sculpted veranda, dramatic lines and striking elements such as a three story hollow column formed with metal straps ending with a two meter diameter flared capital.

The Strand façade is subdivided into two roof forms, both to reflect the finer grain of the traditional Strand building stock, and from a practical perspective, allowing more light deep into the floor plate.

The street corner is given an iconic curved façade, reminiscent of the curved façade of the previous Art Deco building that occupied the site.

Like all developments the trigger to the build was the securing of a strong anchor tenant in the form of the Lone Star Restaurant chain, which occupies the entire ground floor and half of the first floor. The remaining 800m² is proposed to be two-three office tenancies, with both floors including wide panoramic views across Tauranga harbour.