The project brief was to transform the traditional model of a garden centre into a new generation 21st century lifestyle precinct. Maintain the sense and relaxed essence of a Garden Centre model, while adding many more product lines. The provision of a successful food offer was determined as critical to extend of shopping duration and therefore customer spend, encouraging female visitation.
The first store won two national awards; ‘Best in Class’ and ‘Best in Division’ and was one of four finalists for the ‘overall price at the Red Award, National New Zealand Retail Design Awards, 2013.
Whilst the concept has been the same each site has required individual consideration in terms of orientation to sun, wind, and customer flow. The first three were new builds whilst Petone was a major renovation of an existing structure.
Category
Hospitality Multi Site
Location
Hamilton, Auckland, Wellington
Service
Interior design
