The Lofts at Lady Rose

The Lofts occupies a highly visible 400 sqm site on the corner of The Strand and Harrington Street, and to F+D=A, was an opportunity to create an explanation mark at the end of the well-known Strand hospitality strip.

The design solution was to create a bold statement.  1200 sqm over three levels with a finely sculpted veranda and dramatic lines and striking elements such as a three-story hollow column formed with metal straps ending with a two meter diameter flared capital.

The Strand façade is subdivided into two roof forms, both to reflect the finer grain of the traditional Strand building stock, and from a practical perspective, allow more light deep into the floor plate.

The street corner is given an iconic curved façade, reminiscent of the curved façade of the previous Art Deco building that occupied the site.

Like all developments the trigger to the build was the securing of a strong anchor tenant in the form of the ‘Lone Star Restaurant chain, which occupies the entire ground floor and half of the first floor.  The remaining 800 sq.m meters is proposed to be two-three office tenancies, with both floors including wide panoramic views across Tauranga harbour.